Introduction to Digital Marketing.

Importance of digital marketing,

Future of Digital Marketing,

• Social media marketing

How to create and manage social media campaigns on platforms like Facebook, Linkedin, Instagram, and YouTube

• Email marketing

How to create and execute email marketing campaigns, including newsletters, promotional emails, and transactional emails

• Search engine optimization (SEO)

How to improve the quality of content and increase website traffic through SEO

• Google Analytics

How to track and analyze user behavior on a website to improve performance

• Content marketing

How to create and distribute content, including content strategy, topic ideation, and content repurposing

• Pay-per-click (PPC) advertising

How to create and manage PPC campaigns, including keyword research and landing page optimization

• Web analytics

How to analyze user behavior on a website to optimize performance

• Affiliate marketing

How third-party publishers promote a merchant’s goods or services and receive a percentage of the sales